Tata 1mg, a digital healthcare platform, revealed an exclusive collaboration with Vitonnix UK to introduce a line of Vitamin Sublingual Sprays in India. The innovative sublingual spray is applied beneath the tongue, facilitating direct absorption of vitamins and supplements through the highly vascular mucosal lining of the mouth, as stated in the company's press release. The initial launch phase features four noteworthy products: Vitamin D, Multivitamins, Biotin, and the standout, Melatonin. These sublingual sprays are crafted to provide a convenient and efficient method for individuals to incorporate their daily vitamin and health supplements.

"As Tata 1mg, our primary focus has always been the well-being of our customers. We understand the importance of innovation in healthcare, and after meticulously evaluating Vitonnix UK’s extensive research and development efforts, we are confident that these Vitamin Sublingual Sprays will empower individuals to take charge of their health in a new and convenient way", Saurabh Goel, Vice President – Category Management at Tata 1mg said.

As per the company, the Vitamin Sublingual Sprays signify a notable progression in how individuals in India address their nutritional requirements. The company asserts that these sprays provide a convenient, effective, and reliable solution that corresponds with the changing health preferences of consumers.

“We are thrilled to bring our state-of-the-art Vitamin Sublingual Sprays to India in partnership with Tata 1mg. This collaboration reflects our commitment to providing the Indian market with innovative health solutions that are both effective and convenient. Our partnership with Tata 1mg, India’s trusted digital healthcare brand, speaks volumes about the quality and credibility of our products", Satish Subramani, Managing Partner for Vitonnix UK said in a statement. The company also claimed that phase 2 of the launch promises the introduction of several groundbreaking products.