How Well Do You Know Your Storage Needs?

Khalid Wani, Director - Channel Sales, India, Western DigitalWhen you bought your first external drive, I bet you thought it would be enough to last you a very long time. There was the time when megabyte held dominance, a time before we had high definition/4K videos or virtual reality video games were downloaded and terabyte was a word that the average consumer was completely unaware about.

Today, our storage requirements have changed drastically. Data is continuously growing. With the exponential growth of smartphones, computers, machines, and connected devices, more and more data is being generated. Most of this data is unstructured and in the form of pictures and videos. As digital transformation continues and every physical system and device gets connected, a cloud of data would be created encircling it. This has led consumers to realise that data is becoming more valuable than ever, has resulted in the lifecycle of data to become longer and has led to a change in the manner that data gets managed. The earlier provisions of storage are no
longer viable and what we have ahead of us is an array of more advanced and efficient solutions.

One can purchase a 4TB external drive which is small enough to carry in a purse. If we need something small and fast at the same time, then there is a 960 GB SSD which is not just compact in size but has water resistant capabilities that help in protecting your files from damage. The huge arrays of options that are now available in the market place make it difficult for consumers to choose the right device based on their requirement.

The questions that need to be addressed:
1. Are consumers aware of the amount of storage they require in today's digital world?
2. Are consumers technologically sound enough to differentiate between a SSD and a hard disk drive?
3. Are consumers ready to move on to a cloud platform or would they rather use a local storage mechanism?

The results should not come as a surprise. Consumers have been conditioned to think that bigger is always better and that all storage is created equal, but if you’re transferring large files, accessing and using multiple programs at the same time,or editing photos or movies, you’ll want solid state performance with fast sequential read and write speeds. If you have a two hour long video clipping of your sister's wedding, you’ll want a traditional capacity-centric hard drive. As much as we’d like to think that everything is moving to the cloud, with massive amounts of data getting created, consumers are looking at various platforms for storage, including cloud, local, and high capacity storage.

It is important to understand that the consumers of technological products and people who make the best use out of it are often those who do not completely understand the nitty gritty of it and their sole concern is to purchase a product which would make their lives easier and so ultimately the company’s goal should be to simplify the purchase procedure for them.