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Your Health, Your Way: How Personalized Mobile Apps Are Transforming Healthcare

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Tushar Dhawan led strategic planning, drive growth and overseas sales operations at Plus91Labs. His role involves setting the company's direction, identifying growth opportunities, and ensuring sales success through effective leadership and guidance.

The value of excellent health is something that does not require argument or acknowledgement. And after the adverse impact of COVID-19, people are more aware of their health and wellbeing. As people become more proactive about their health, the healthcare industry has also experienced a myriad of changes. It has been welcoming in terms of adapting to new-age technologies and digitalization in a bid to cater to the needs of patients. In conjunction with that, personalised mobile applications have tremendously contributed to the evolution of the landscape and are altering the way people perceive the healthcare sector.

Personalised mobile apps: Transforming patient care
The healthcare industry in India is a huge market, with public expenditure on healthcare being 2.1% of GDP, according to the Economic Survey of 2023. The pandemic situation paved the way for digital health technologies and applications that emerged and matured over time. Multiple countries, including India, have now adopted telehealth, telemedicine services, and remote monitoring apps in a bid to accelerate online consultations among physicians and patients in remote areas. This, in turn, has allowed equal access to affordable and competent healthcare and also improved patient’s quality of life.

The usage of personalised mobile applications has grown immensely and has taken shape in most healthcare settings.


The usage of personalised mobile applications has grown immensely and has taken shape in most healthcare settings. It is bringing a paradigm shift in how healthcare services are delivered by making them more accessible, convenient, and tailored according to the patient’s needs. With the help of advanced technologies and data-driven insights, personalised mobile apps are revolutionising healthcare, leading to better patient outcomes and enhanced patient care. Let us delve into how it is impacting the sector as a whole.

Real-time health monitoring: empowering patients
Elderly or chronically ill patients who are unable to frequently visit hospitals can benefit from remote monitoring via mobile applications. The application can collect information on the presence of heart disease, blood pressure, temperature, and a few other characteristics that can be tracked in real time. The app can also be adjusted to support improved healthcare through self-monitoring and professional consultation. By eliminating the need for in-person appointments, this benefits both patients and healthcare professionals in terms of time and financial savings. This can help enhance patient outcomes by empowering patients to make well-informed decisions about their own health and wellbeing.

"Personalization is a crucial requirement in the healthcare sector and by updating and enhancing each patient touch point, a custom healthcare application can function on any healthcare association's existing framework and basis."

Early detection of diseases
For effective disease care, early detection is essential. By offering patients risk evaluations and health screenings based on their data, personalised mobile applications help preventive healthcare. These apps can identify potential health concerns using AI-driven algorithms and IoT (Internet of Things) devices and provide users with recommendations for the appropriate precautions. Individuals can adjust their lifestyles, identify diseases in their early stages, and prevent complications with timely therapies. With its sophisticated wellbeing diagnostics technique, healthcare mobile applications avoid errors that could be fatal for the patient.

A crucial assistant to doctors and medical professionals
Specialised medical apps have emerged as a new standard that enables healthcare workers to do their work more quickly in the age of healthcare digitization. Medical professionals frequently require access to data such as electronic health records, scans, prescriptions, test reports, and related items. In this regard, HCPs (health care professionals) can access patient records and information that is kept in a hospital database thanks to the personalised mobile apps. They can perform their duties in a faster manner without having to look for the information or physically be there, thanks to the ability to access this information remotely. Every component is covered with a customised mobile app, whether it is an emergency response, health surveillance, patient data and clinical documentation, treatment monitoring, or providing regular direct patient contact points.

The new age of healthcare
Personalization is a crucial requirement in the healthcare sector and by updating and enhancing each patient touchpoint, a custom healthcare application can function on any healthcare association's existing framework and basis. Patients can better take care of their health by using personalised apps that allow them to monitor their vital signs and look for any early indications of disease. Furthermore, it only takes a few clicks for them to contact medical experts, making it a life-saving tool. Doctors and medical professionals, on the other hand, can also get access to patient data, which would further ease their day-to-day tasks and improve their efficiency.

Collectively, personalised apps can speed up the effectiveness of healthcare by bridging the gap between patients and doctors. As people become more concerned with improving their lifestyles and physical health, the use of personalised mobile apps will expand. The global market for mHealth apps stood at USD 43.5 billion in 2022, and from 2023 to 2030, it is anticipated to increase at a compound annual growth rate (CAGR) of 11.6%.