Flowing Ink Communications: Creative, Informative and Comprehensive Healthcare Communications

Cover Story

Flowing Ink Communications: Creative, Informative and Comprehensive Healthcare Communications

With rising costs of developing new drugs, growing competition, and shrinking times to peak sales, getting a drug launch right has become more crucial than ever. Today, every time a pharmaceutical company launches a new brand, its competitors flood the market with the same molecule soon after. Unless it is an innovative or patented brand or a first-in-the-country molecule, multiple companies offering the same molecule have no notable distinguishing factor. Furthermore, marketing representatives of these pharmaceutical companies have merely two minutes to showcase and communicate their brand’s value to doctors who besides being experts in the field, are busy treating their patients. How does a brand then stand-out and grab the doctor’s attention, and in turn succeed in the market?...