Scope of Single Super Speciality Hospitals

Neeraj Lal, VP & Cluster Head &Bangalore & Karnataka Region, Rainbow Children’s Hospitals Based in Hyderabad, Rainbow Children’s Hospitals is India’s leading child care hospital chain having over 17 years of proven excellence in offering high quality healthcare services in the areas of child care, women care and fertility.

A single super speciality hospital is defined as a hospital that is primarily and exclusively engaged in the care and treatment of the patients suffering from a specific illness. They offer specialized services to their patients. There is a growing trend now a days in India towards the single super speciality hospitals. The single speciality hospitals are more focussed on a specific disease. In multi super speciality hospitals the loss of nimbleness related to large size, loss of professional autonomy, potential risk of sharing fee with other specialities and administrative complexities are there, which is not seen in the single super speciality hospitals.

The single speciality hospitals provide a platform for the doctors to fully develop their individual talents and acquire a unique position as the emerging accountable care organisations, since hospital industry is a consumer driven industry. Patients nowadays prefer to go to the specialist even for a minor ailment. For instance, if the patient is having a simple ailment like cough, he will run to the pulmonologist instead of going to a general practitioner.

The single super speciality hospitals have a reputation to provide high quality care as their focus is on a particular set of disease. They have leverage over the health plans, are more agile in decision making, avoid complicated management issues, possess capital to invest in new technology and equipment and have a higher compensation. They are more profit earning business models as there is less capital needed than the multi-speciality hospital and also the exit can be done in much shorter time. The breakeven of a large hospital occur in around five to seven years, while the same can be reached in single speciality hospitals much earlier. The patients in the single specialty hospital; need not to stay in the hospital, e.g., dialysis and chemotherapy patients, hence the investment per bed decreases in these
hospitals. Single super speciality hospitals trend coming in India includes Paediatrics Hospital, Mother and Child Hospitals, Cardiology Hospitals, Kidney Diseases, and others.

The actual quality of healthcare no longer depends on how well qualified a doctor is but how adequate his team is and how well equipped his hospital is

Future Of Indian Healthcare
The Indian healthcare is growing day by day. The focus of the health care providers is now mainly on the quality of the healthcare. There are numerous ways of looking at Quality. Apart from being 'Best',Quality may also be thought of as ‘Value for Money’. The supplier will benefit by creating the value for his business and getting the loyalty of the customers. At the basic level, getting 'Quality' means getting exactly what is promised or what is offered. Quality in Healthcare is of utmost importance. Any compromise in the healthcare industry may result in the nasty outcomes. In healthcare Quality has to be taken care of in infrastructure, equipment and services. The actual quality of healthcare no longer depends on how well qualified a doctor is but how adequate his team is and how well equipped his hospital is. The quality depends on how efficient the hospital staff work as a team to face the emergency situations, whether the hospital is having the lifesaving instruments in working condition and whether they are following the infection control practices. Quality can be easily maintained and delivered by following the 'Standard Protocols'.

There are few notable trends in Indian healthcare from past few years. The few of them are listed below –
1. There is an increasing penetration of the health insurance. Health insurance is gaining momentum in India, with growth at a CAGR of 15.36 percent.

2. The healthcare providers are focussing on the technological initiatives in order to provide better quality of the services. Electronic Medical Records, Hospital Information System, telemedicine, technology enabled care are some of the technologies gaining wide acceptance in the healthcare sector.

3. There is a shift from the communicable to lifestyle diseases with increasing urbanisation and problems related to modern day living. This has increased the demand for the specialised care. More lifestyles diseases are caused by high cholesterol, high blood pressure, obesity, poor diet and alcohol.

4. There is expansion of healthcare in tier–II and Tier-III cities. there is a demand for high quality and specialist care in these cities. The government has also relaxed the taxes on these hospitals for first five years.

5. Many healthcare providers are entering into the management contracts for additional revenue.

6. The mobile health initiatives have started in the country due to strong mobile technology infrastructure and launch of 4G. there are various mobile apps which can be used to locate the nearby health care providers. Currently there are over 20 mobile health service initiatives in the country in spreading the awareness about the family planning.

7. The luxury offering is a new trend emerging in the healthcare sector. The healthcare providers are offering the luxurious services, apart from the essential requirements of the patients.