Changing Perceptions of Beauty in India

Dr. Chytra Anand, Founder & CEO, Kosmoderma ClinicsHeadquartered in Bangalore, Kosmoderma Clinics is one of India’s leading Skin, hair, and body healthcare provider offering safe, effective and affordable procedure with an unmatched experience.

Beauty perceptions are changing dramatically in India. Gone are the days when people used to rush to beauty parlors before their special events. More and more people are turning to cosmetic doctors for rejuvenation techniques to help their face reflect the way they feel inside. People have realized that home remedies give you temporary solutions. If you want long-lasting results and stay young, going to professionals is the only solution.

Using good home care regimen, eating healthy diets, exercising,managing stress (main cause of hormonal breakouts)and getting regular treatments for maintenance from the right person is required to manage the skin, hair & body. The way you care about your skin, hair & body now will determine what it will look like later in your life.

We aren’t immune to the aging process. With changing societal norms and shifting focuses, everyone wants to reverse the time and look a little younger and more energized to be successful. Professionals these days use 3D facial analysis to address issues that are not visible yet, but can be resolved at an early stage. Most issues are easier to treat in the beginning than at a later stage. Not just women, but men are also opting for treatments like Laser hair reduction, hair fall and dark circles.

No one has to live with the inherited facial features anymore. There are many non-surgical re-shaping procedures available
that can change the overall facial shape, glamourize, beautify and rejuvenate the whole face with virtually no downtime. Men and women in the corporate world are increasingly becoming conscious about the way they look, especially around their appraisal or job interview. The job market is constantly shifting and becoming more and more competitive. Countless studies have shown that there is a direct link between one’s physical appearance and his/her career success.

Because of this reason, in the last decade, many of them are opting for Botox/Fillers/Ultherapy. The idea behind cosmetic procedure is to maintain one’s appearance and not dramatically change it and this depends on the skill of the doctor. It is ideal to have a natural look and not a frozen or changed appearance. Non surgically, the brows can be lifted, the nose can be made sharper, narrower, the lips fuller, get a higher cheek bone with a glamour spot, round face can be made oval, and one may also get a sharper jaw line. Botox can also help in relaxing & smoothening of fine lines & wrinkles, tightening of open pore and in excessive sweating and body odour.

"With changing societal norms and shifting focuses, everyone wants to reverse the time and look a little younger and more energized to be successful"

Body odour is a common problem faced in crowded spaces. No matter how much anti-perspirant or deodorant one uses, you can’t hold back the odor unless you have Botox done for your under arms. Office team leaders in the middle management undergo these procedures as in their appraisals they have been told about the BO problem that their teammates have complained about. And most people think it is a hygiene problem, this is FALSE. It is sweat related.Consult a dermatologist about the use of Botox to control facial, underarm & Palmar sweating.

Because all these treatments are generally quick and easy, people don’t hesitate to get them done. They are often referred to as a ‘lunchtime procedures,’meaning that they can be scheduled during your lunch break or a free afternoon, as they require little to no downtime afterward. Not just skin & hair, people are also becoming conscious of their body shape. Nonsurgical procedures like Cool Sculpting, Fat Jab injections, RF Fat Melting are becoming common to erase the stubborn body fat that cannot be targeted with exercise and diet. With emphasis on fit bodies, these procedures are here to stay for body shaping.

The younger generation knows that a little maintenance goes a long way and is redefining the beauty industry. Both, girls and boys have realized that, no matter what your genetic makeup is, it’s important to look good to be successful and maintain oneself for the coming years. Although, all these treatments are available, take time to seriously consider the implications of these minor procedures. Any treatment should not be a decided based on wanting to look like a celebrity. Keep it simple and natural looking. It is vital to make sure you are treated by someone qualified and skilled.