The global Ayurvedic herbs market size was valued at $9.5 billion in 2020 and is anticipated to reach $21.6 billion by 2028, with a CAGR of 10.8 percent during the forecast period according to a report published by Allied Market Research. When it comes to a country like India that is the birthplace of Ayurveda, the market has been ever growing. There are many established producers of Ayurvedic medicine among which Sitaram Ayurveda stands out because of its 101 years of legacy in medicine manufacturing. Sitaram Ayurveda was the first Ayurveda Company to receive the GMP certification and ensures the quality and efficacy of the products by manufacturing them as prescribed in the classical texts but for the modern mankind.

Sitaram's core values like passion, innovation and excellence ensures quality and stringent measures adapted from collection of herbs to the final product. Due to this commitment, it has garnered accolades from customers and healthcare professionals a like both in domestic and international markets. "We always ensure and confirm the identity, quality and purity of the products we manufacture from batch to batch. Each product is manufactured with strict guidelines under the able observation and conference of quality assurance and quality control department. This is maintained for all production batches", mentions Dr. Vignesh Devraj, Director of Sitaram Ayurveda.

Operational Excellence
Sitaram has a production area of 10,000 sq.ft. that strictly adheres to GMP and ISO standards. It has license to manufacture more than 500 medicines which covers most of the classical medicines and patent formulations. Production area features all industrial facilities to manufacture different forms of medicines like kashayam, arishtam, gulika, tablet, oil, lehyam, ghrutham etc. This includes automatic stirring pans, drug boilers of varied capacity, forced circulated evaporator, oil processing tanks, grinding area and fermentation tanks. Each stage of production is monitored by experts for quality assurance. Filling sections are equipped with fully automatic and upgraded machinery. Arishtam, kashayam and lehyam automatic filling machines ensure highly accurate, consistent, reliable, hygienic and volumetric fill. These machines ensure versatility, ease of use and lower operator interaction. Sitaram has a well equipped tablet and capsule manufacturing facility to produce more than 60 million tablets per year that includes kashayam tablets, multiherbal tablets, soft gel capsules and vegan capsules.

"Sitaram Ayurveda exports to over 30 countries and has production facilities which adhere to cGMP guide lines. Sitaram Ayurveda as part of the foundation, runs a CME programme for Ayurveda Doctors called Aachaar aRasaayanam every week where the best Ayurvedic doctors share their wisdom and knowledge to the younger generation", states the Director.

According to Ayurveda classical texts, for successful healing there are four quadrants or pillars Bishak or Doctor whom we train as part of our CME.
Dravya- Medicines or herbs which we ensure are the best using our manufacturing standards,
Paricharak- Ayurveda therapists or nurses whom we train,
Rogi- Patient whom we are trying to build awareness and trust in the healing benefits of Ayurveda.

Eyes on RnD
Sitaram has set up an R&D laboratory with several modern sophisticated instruments required for development of Ayurveda formulations, Cosmetic products and Nutraceuticals. All the raw materials and finished products undergo stringent quality control tests to ascertain the conformance to the specification. Only raw materials approved by the Q.C. are permitted to be used in the preparation of the Ayurvedic products. Similarly finished products conforming to the specification are released to the market for the consumers. R& D group is continuously conducting experiments for the improvement of process and for the development of new products. It has already marketed more than 50 products developed in its laboratory. "We are about to launch products in the market which will keep the essence of authentic Ayurveda but in forms which are easy for the modern mankind", concludes the Director.