Separator A Whole Gamut of Quality Assured Mom & Baby Care Products

Ashish B Mistry,Founding Chairman & MD

Ashish B Mistry, Founding Chairman& MD

The spurting online stores are offering massive shopping opportunities for mom & baby care products;however, the accusation of practicing duplicity & selling low-quality products under brand names is also on the rise. Sparing no efforts in assuring the quality of products with full analysis &random quality checks to eliminate such crookery is (Ruchiez International). Incepted by Ashish B. Mistry (Founding Chairman & MD), Pankaj B. Mistry (Operational Head), and Ritu B. Mistry (Marketing Head), this complete online& offline (first store commenced at its headquarter Sumerpur located in Rajasthan, INDIA)mom &baby store presents a massive collection of products from hundreds of leading national & international brands with range of offers & discounts for adelightful shopping experience. As evidence look no further than its attractive, responsive & easily-navigable website, which is designed with a one-page checkout
process and is compatible with all
old & new devices.

A1 Quality:
Equipped with multi-vendor functionality, allows numerous vendors to sell their products on its portal by charging a very nominal rate. These products include toys & games, clothing, school supply, diapering, bath & skin care, feeding & nursing care, health & safety, gear & nursery, birthday gifts and more. “Our attractive pricing, offers, range and varieties of mom and baby care products has made our store the second largest in India,” says Ashish.

"Our attractive pricing, offers, range and varieties of mom and baby care products has made our store the second largest in India"

The company practices a stringent quality check procedure where every SKU is checked to see whether or not it complies with the defined standard besides following a set of standard rules to control the quality of products in its warehouse. “Our quality check team randomly visits the vendor’s store to check the quality of products sold on our store and our procurement team analyzes the product’s quality before & at the time of procurement. All the products sold on our portal are safe and BPA free,” says Ashish.

Delightful Deals & Discounts: also has an upper hand
over its competition in offering unique deals, offers & unbelievable discounts such as ‘Deals of the Day’, coupon codes are sent via mail or SMS, offers in every festive season and general discount on almost all products to sell at comparatively low price. Alongside, the company also sells gift cards that can be redeemed at the time of order placement.

Apart from employing strategic delivery models like the General shipping method - collecting order & shipping it and Vendor self-shipping method, also has its own stock at the warehouse which is sold on the portal under its brand name.

Believing in 'survival of the latest',’s team always procures latest products as per the trends in the industry and constantly researches about new offers & competitiveness. The company that aims to achieve an annual growth of 25 percent also plans to open more physical stores in the future. is working to introduce a synchronized franchise model (a hassle-free & cost-effective model where accounting, billing and inventory of franchisee will be synchronized with its online store) and enter into more categoriesof products such as electronics, home appliances, women’s & men’s apparel, footwear, handbags, fashion accessories, beauty products and much more, all under the same platform.