Priomed Consultants: A Pioneer in Healthcare Marketing & Communications

  Priya Bhatavadekar,   FounderThe healthcare industry operates in a highly sensitive and information driven space. Its intricacies involve stringent regulations aimed at upholding transparency and ensuring patient safety. For most healthcare organizations, the paramount importance lies in delivering precise and transparent messaging to build trust among their stakeholders. Adaptability is another crucial aspect, given the rapid advancements in the field. Unfortunately, many healthcare organizations find themselves lacking the expertise needed to effectively adopt digital infrastructure for reaching and engaging with their audiences.

This is precisely where Priomed Consultants marks its presence. Priomed Consultants, a healthcare consultancy firm established in 2012 is specialized in providing innovative medico-marketing solutions to healthcare industry including pharmaceutical, nutraceutical, and medical device companies and hospitals.

“The objective of the company is to help pharmaceutical companies, healthcare startups, and medical device manufacturers build a solid brand to differentiate themselves in the competitive market and effectively reach their target audience”, states Priya Bhatavadekar, founder of Priomed Consultants. From brand communication to product launch support and clinical trial support, Priomed Consultants has it all covered.

Priomed Consultants was founded in 2012 by Priya Bhatavadekar, a seasoned pharmaceutical industry professional with over eight years of experience in medical departments at Piramal Healthcare and Cosme Healthcare. Priya recognized this critical gap of shortage of agencies capable of delivering high-quality brand
communications in the healthcare industry. She saw this as an opportunity to launch her own venture, Priomed Consultants.

By combining cutting-edge strategies, creative storytelling, and a deep understanding of the healthcare landscape, the firm aims to empower patients, providers, and organizations to make informed decisions, enhance health outcomes, and build a more inclusive and compassionate healthcare ecosystem.

Delivering Quality Services
Priomed Consultants is known for its marketing and communications services, which are delivered by a team of experienced and knowledgeable professionals. The team is predominantly composed of women with a combined experience of 40 years in the pharmaceutical and nutraceutical sectors.

Typically, Priomed’s customer engagement begins with identifying the category in which the brand belongs and its unique selling points. The team then determines the target audience, including the specific demographics and areas where the product can be effectively positioned. Additionally, they also develop a distinctive positioning strategy for these products.

The objective of the company is to help pharmaceutical companies, healthcare startups & medical device manufacturers build a solid brand

The company tailors its brand communication recommendations to each country's regulatory requirements and considers the competitive landscape within the same market segment. This entails crafting marketing strategies that align with local regulations and effectively differentiate the product from competitors.

Apart from this, the company also helps in designing and implementing medical education initiatives, workshops, and conferences to keep healthcare professionals updated on the latest medical advancements and treatment options.

Commitment to Innovation
Overall, the company’s brand communication services encompass not only strategy development but also scientific support. This includes providing accurate and relevant information, creating informative materials, and designing appealing promotional content to engage various stakeholders, including doctors and end consumers. Furthermore, Priomed Consultants offers design and creative services to enhance the visual appeal of marketing materials. In addition to these efforts, it also specializes in patient engagement programs, specifically targeting patients.

Since its inception, Priomed Consultants has collaborated with a wide range of clients, including multinational giants like Novartis, Glenmark Pharmaceuticals, Sun Pharma and more. The company has also successfully partnered with international brands and businesses based in Europe and Africa. As it embarks on its exciting future roadmap, the company aims to strengthen its digital infrastructure and expand its geographical reach.