Healthcare is a complex and continually evolving discipline that requires insight, sensitivity and a lifelong commitment to learning in order to provide the best possible patient care and patient outcomes. A minute diagnostic error might lead to serious consequences and cause severe harm, as a life-saving medication given for the wrong disease is potentially toxic. On the other hand, an accurate diagnosis that has not been communicated effectively within time may result in the patient being denied effective therapy, which could’ve reversed the symptoms easily and hence leads to long-term complications.

Unfortunately, an early and accurate diagnosis has been out of the reach of a major section of our Indian society, since the unauthorized labs have a major share of the pie in India, and most people are unable to understand the difference between authorized and unauthorized labs. However, thanks to the increasing health consciousness of the society, the diagnostic service market is estimated to touch Rs.860 billion in revenues by 2020 and become more organized and consolidated. To cater to the growing need of such a quality laboratory services, Ecotown Diagnostics, an ISO 9001:2015 Certified Laboratory, was established in 2017 by Dr. Shivaraj Shetty and his fellow Directors Vijayraghu Halmidi, Karun Kaniyar and Ramya K S.

“Impeccable client hospitality being our hallmark, Ecotown offers free consultation on its health packages and provides counselling in general to the needy patients, educating them on medical services,” proclaims Vijayraghu. Firmly believing that quality in service is not what the company puts into it, rather it is what the customer gets out of it, Ecotown strives to give its clients the best and most state-of-the-art diagnostic care and consultation they deserve. As evidence, look no further than its almost round-the-clock laboratory services which are available all throughout the week and starts early at 6:30 AM. Furthermore, it also provides home sample collection facility by Qualified Technician and permits the customer to access their reports by email or WhatsApp for ensuring extra customer convenience.

Ecotown provides a wide range of diagnostic tests performed by highly qualified Biochemist, Microbiologist and Pathologist. It offers more than 500 types of laboratory tests and more than 20 customized health packages to meet its clients’ healthcare and clinical test needs. It delivers comprehensive testing, analysis and reporting with the reliability and personal service required to ensure the best outcomes possible for its patients. These are all made possible by Ecotown’s dedicated professionals and its unmatched infrastructure that includes state-of-the-art analytical equipment, automated specimen processing and advanced reporting applications.

Medical Leadership

The success of Ecotown diagnostics has always been driven by the innate understanding that medical leadership facilitates the highest standards of professional and operational excellence for the doctors and clients that it serves. Medical leadership is enshrined in Ecotown’s culture. It permeates all divisions and practices and acts as the unifying component of its culture. It also reflects a deep understanding of the special complexities, obligations & privileges of medical practice. Honouring the ideals of medical practice, Ecotown’s medical leadership philosophy ensures that clients and their well-being is its highest priority.

Not only are its actions, behaviours and decisions always focused on supporting clinicians and good medical practice, but Ecotown is also committed to supporting and being part of

the medical communities it serves. The company keeps its people sharp by organizing weekly seminars, frequently sending them to the training programs arranged by equipment organizations, and allowing them to attend CMEs, apart from providing on-job training.

High-End Equipment for Clinical Correlation

Ecotown has invested in a cutting-edge LIS (Lab information system), which syncs all the data of the customers and further reduces human interference, thereby reducing errors in reporting. The company further maximizes its laboratory’s productivity with Access-2 Immunoassay System, a powerful immunoassay analyzer featuring a menu of more than 50 tests. It identifies reagent packs automatically using an internal barcode reader to minimize operator loading errors, and make analyzer operation more comfortable with an ergonomic workstation design.

Ecotown also owns the AU480 chemistry analyzer (from Beckman Coulter), which is dedicated specialty chemistry or STAT analyzer for larger laboratories. With a throughput of up to 400 photometric tests per hour (up to 800 with ISEs), increased onboard testing, reduced sample volume and easy operation, the AU480 has been delivering efficiency for laboratories worldwide. Likewise, the DxH 500 hematology analyzer helps Ecotown to improve clinical decision-making and efficiency. Built on proven cellular analysis technology, the DxH 500 provides precise platelet counts and accurate first-pass results, thereby enabling the company to reduce costly test reruns and time-consuming manual reviews.

The Road Ahead

Ecotown will soon launch an app-based service which would help its customers to get connected to Ecotown in one touch and avail faster services all across Bangalore. The company that is in the pursuit of more certifications like NABL accreditation, envisions the provision of diagnostic services that empower patients and doctors with convenient and timely access to accurate medical testing and diagnosis. Ecotown operates with the mission of contributing to excellent patient care by providing comprehensive, high-quality laboratory testing and patient-focused expert consultation. This mission is supported by exceptional customer service, continuous quality improvement and leadership in education.

Ecotown offers more than 500 types of laboratory tests and more than 20 customized health packages to meet its clients’ healthcare and clinical test needs

Currently in the mode of growth and expansion, Ecotown is preparing itself towards providing its services with excellence PAN Bangalore. Striving to achieve Clinical Excellence and provide comprehensive testing in a patient responsive manner, Ecotown is broadening its activities in both offline and online services, which would further stimulate the confidence of its clients all over.

Key Management:

Dr. Shivaraj Shetty, Founder & Lab Director

Dr. Shivaraj was a well-respected and most loved professor who taught Biochemistry at various institutions before establishing Ecotown. Having MBBS & MD (Biochemistry) degrees, he has strong laboratory expertise in resolving critical issues. He is responsible for comprehensive functional & operational aspects and finetuning Ecotown’s strategies since inception. His visualization and commitment in delivering optimal quality laboratory services is remarkable.

Vijayraghu Halmidi, Founder & Director - Finance/HR

Holding more than 12 years of India and international experience, Vijay has been associated with the company since its inception as promoter. He is responsible for the overall Finance and HR functions of the company and is instrumental in making strategic decisions for Ecotown.

Karun Kaniyar, Founder & Director - Marketing/Operations

Karun is an MBA Post Graduate with an experience of more than a decade in developing, marketing and executing strategies towards business development. He has been an active Director on Board since inception, spearheading Ecotown’s operations from the front line.

Ramya K S, Founder Director

Being a BE graduate and an IT professional, Ramya brings resilient corporate work experience of 11 years. She works closely with fellow directors and contributes for Business Development Strategies and Employee Policies.

Location: Bangalore

Offerings:

Provides a wide range of Blood Tests (Clinical Biochemistry, Immunology, Hematology, Microbiology, Serology & more) and Sample analysis, which are certified by qualified authorized signatories.

Offers various Kinds of Ultrasound Scans, Doppler Studies, 2D Echo, ECG, Tread Mill Test, Digital X-Ray and Spirometry.