1st Step: Offering Premium Daily Essentials for Babies

Suresh Kumar Mandot,Founder & Chief Managing Director

Suresh Kumar Mandot

Founder & Chief Managing Director

Speaking of baby-care, are you prepped to welcome your little one yet? Probably, now your senses will be blurting with extra parental concerns; so ease-up, try baby-shopping for a change. For urgent cravings, you can browse through what 1st Step has listed-up just for your baby needs. For a more real-time experience, one can surely take a visit its nearest retail outlets to get hung-up with the display of cute fittings which are perfect to tick your need list. 1st Step never compromises on quality, as each item on display is either imported & EN or ASTM certified, or manufactured with BIS mark to meet the highest safety standards.

New-born safety is a major concern of the parents in today’s date. Alongside, due to the burgeoning concerns about the use of chemical products for baby care, many find it difficult to decide to rely on products available in the market. Counting-in 25 years of experience in serving the baby care product market, Suresh Kumar Mandot (Founder & Chief Managing Director,1st Step) gained the right insights about where, how and what items to stock to fend-off the concerns. With an urge to build a constructive reform in the baby care market, he incepted 1st Step in 2006. 1st Step is one-stop-shop for every need, right from feeding
to nursing, bedding to bathing, toys & gifts, apparel, baby gear, and a niche mother needs category to enhance the parenting journey for any young couple.

An Array of Offerings
An astounding fact about modern parents is that they just cannot do without the baby gears. According to the neonatal health advisers, those are the must-haves to ensure child-safety, specifically for the urban dwellers. 1st Step trades in a wide range of baby gears with varied aesthetics which parents would love to choose from. The website has a collection of baby essentials like a baby carriage, car seat, carrycot, cot bassinet, cradle, highchair, stroller, swing, tricycle, walkers and whatnot. Exclusively for the buyer’s bliss is its easy purchase platform where the carted items are just a click away to get it delivered at your doorstep. Catering to a sensitive age group, 1st Step’s prams and cribs are EN certified to assure guilt-free parenting.

Our well-established brand has been making babies happy for almost a decade with our whole segment of baby products

“Our well-established brand has been making babies happy for over a decade with our whole segment of baby products,” states Suresh. 1st Step’s products are available at brick & mortar stores to online platforms. With over 400 stock keeping units (SKUs) to choose from, the brand aims to provide a complete parental solution for new-borns to three years of age. It has also partnered with over 5000 baby shops, family stores, medical shops and large format stores across India. Further, to offer a hassle-free buying experience to its customers, 1st Step has tied-up with e-Commerce giants like Firstcry, Flipkart, Amazon and others to align a vertical market for its products. Keeping the Indian consumers in mind, the products are reasonably priced and are running special promotional offers at its EBOs to attract more crowds at the outlets.

Today, 1st Step is enjoying a steady growth of 25 percent and marching forward with expansion plans to increase its market presence. Suresh concludes, “Our prime focus at the moment is penetrating further in tier-I & II towns with our own exclusive brand outlets (EBOs). Currently, we have 25 EBOs and we are aiming to increase the number count by three times in the next three years”.