Zydus Wellness Limited has launched Nutralite Chef, an AI-powered food technology platform intended to give consumers suggested recipes and meal plans personalized for their dietary needs on WhatsApp and web platforms. The platform addresses the classic hurts in meal planning that increasingly challenge urban consumers and offers tailored solutions.

With the latest AI technologies like GPT-4xo, RAG, Perplexity, and Stable Diffusion, Nutralite Chef enables searching through audio and video for recipes and provides step-by-step cooking instructions in several languages, including ingredients based on available items, dietary preferences, and caloric requirements.

Zydus Wellness CEO, Tarun Arora, spoke about how the company is innovative in combining state-of-the-art technology with food science to solve real-world issues related to health and wellness. The platform comes at a time when demand for digital cooking tools is rising by the day. According to Google, over 1.4 billion recipe searches are made each year with a focus on terms like 'easy recipes' and 'healthy recipes'.

Celebrity chef Sanjeev Kapoor, who is the brand ambassador for Nutralite, has publicly promoted the platform, hence garnering more legitimacy. Nutralite Chef by Zydus Wellness is looking to make meal planning and cooking easier and more personalized for consumers around the globe.