GlaxoSmithKline Consumer Healthcare Limited announces results for the quarter and full year ended March 31, 2017
The Board of Directors of the Company recommended a Dividend at the rate of Rs. 70 per equity share of Rs. 10 each for the 12 month period ended March 31, 2017.
Commenting on the results, Manoj Kumar, Managing Director, GlaxoSmithKline Consumer Healthcare Limited said, “The fourth quarter has delivered positive results for the company. We continue to remain the market leader in Health Food Drinks category. Our access strategy, with re-launch of Rs. 5 pack of base Horlicks and Boost has enabled deep penetration and has uptake. Our recently launched awareness campaign around micronutrient deficiency**, based on a study that found that up to 9 in 10 children's diets could be deficient in essential nutrients has been well received. We are confident that our high science based Horlicks portfolio will help address this."
Our health food drink portfolio continues to be the market leader with 56.3%(Value share) and 64.4% (Volume share) – (MAT Mar, 2017)
· Horlicks’ launched a new campaign around micronutrient deficiency, based on a study that found that up to 9 in 10 children's diets could be deficient in essential nutrients* that Horlicks can help overcome.
· Boost launched a new thematic with Virat Kohli - ‘Play the Bigger Game’ that single-mindedly aimed at ‘Driving Connect with Kids’
Health Food Drinks – Market share
· Our health food drink portfolio continues to be the market leader with 56.3%(Value share) and 64.4% (Volume share) – (MAT Mar, 2017)
· Horlicks at 44.8% Value share and 50.6% Volume share (MAT Mar, 2017)
· Boost at 11.2 % Value share and 13.5% Volume share (MAT Mar, 2017)
*Iron, Vit. B1, B2, B3, B12, A & Folate. Krishnaswamy GJ et. al, Adequacy of Nutrient Intakes In Urban School Children. Poster (CMN-P-053) presented at: Nutrition Risk Management and Nutrition. 48th Annual National Conference of Nutrition Society of India; 4th – 5th November 2016, Bengaluru, India.
**Micronutrient deficiency, also known as hidden hunger, is the key underlining issue and can be explained as inadequate intake of crucial vitamins and minerals ‒ such as zinc, vitamin A and folate ‒ which are needed for healthy mental and physical growth of children.