Aditya Birla Health Insurance Teams Up with Platinum Outdoor
Aditya Birla Health Insurance has partnered with Platinum Outdoor to launch an innovative and high-impact outdoor campaign. The campaign aimed to promote Aditya Birla Health , ActivOne, and highlight its 'health-first' philosophy. Covering 21 markets over three weeks, the campaign utilized a strategic media mix and carefully planned outdoor placements to engage audiences across different regions.
A notable aspect of the campaign was the use of anamorphic innovations in Mumbai, which employed 3D and CGI technology to create immersive storytelling experiences. These visuals, including the transition of the ActivOne logo and captivating messaging, effectively communicated Aditya Birla Health Insurance's brand story to audiences, positioning the company as a health insurance partner that prioritizes health.
Platinum Outdoor also produced an immersive CGI video set on a beach, featuring individuals participating in various exercises. This creative approach not only tied into the TV commercial's theme but also emphasized the message of promoting a healthy and active lifestyle. The combination of these tech-driven visuals and innovative storytelling techniques created a strong buzz and talkability around the ActivOne 'ABHIKaro' OOH campaign.
Darshana Shah, Head of Marketing and Customer Experience at Aditya Birla Capital, commented on the campaign's success: "With Vikrant Massey as our brand ambassador, the outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively communicated the value proposition of ActivOne by highlighting Aditya Birla Health Insurance's 'health-first' belief. As a digital-forward organization, Aditya Birla Capital's use of 3D DOOH, anamorphic, and CGI elements added a unique touch, breaking the clutter".
Dipankar Sanyal, CEO of Platinum Outdoor & MRP, also expressed his satisfaction with the campaign's outcomes: "After all the meticulous planning, strategy, and innovative approach, we at Platinum Outdoor are absolutely delighted with the campaign’s result. Working with Aditya Birla Health Insurance on their first anamorphic adventure has been a pleasure, and we look forward to many more such tech-led innovation-based outdoor campaigns together".
Platinum Outdoor, part of Madison World, is one of India's leading homegrown communication agencies, with expertise in various areas such as outdoor advertising, activations, rural marketing, and retail solutions. The agency handles several prominent clients, including Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing, and Havells, among others. With its 11 units, Madison World served around 500 advertisers last year, showcasing its strength and reach in the industry.
A notable aspect of the campaign was the use of anamorphic innovations in Mumbai, which employed 3D and CGI technology to create immersive storytelling experiences. These visuals, including the transition of the ActivOne logo and captivating messaging, effectively communicated Aditya Birla Health Insurance's brand story to audiences, positioning the company as a health insurance partner that prioritizes health.
Platinum Outdoor also produced an immersive CGI video set on a beach, featuring individuals participating in various exercises. This creative approach not only tied into the TV commercial's theme but also emphasized the message of promoting a healthy and active lifestyle. The combination of these tech-driven visuals and innovative storytelling techniques created a strong buzz and talkability around the ActivOne 'ABHIKaro' OOH campaign.
Darshana Shah, Head of Marketing and Customer Experience at Aditya Birla Capital, commented on the campaign's success: "With Vikrant Massey as our brand ambassador, the outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively communicated the value proposition of ActivOne by highlighting Aditya Birla Health Insurance's 'health-first' belief. As a digital-forward organization, Aditya Birla Capital's use of 3D DOOH, anamorphic, and CGI elements added a unique touch, breaking the clutter".
Dipankar Sanyal, CEO of Platinum Outdoor & MRP, also expressed his satisfaction with the campaign's outcomes: "After all the meticulous planning, strategy, and innovative approach, we at Platinum Outdoor are absolutely delighted with the campaign’s result. Working with Aditya Birla Health Insurance on their first anamorphic adventure has been a pleasure, and we look forward to many more such tech-led innovation-based outdoor campaigns together".
Platinum Outdoor, part of Madison World, is one of India's leading homegrown communication agencies, with expertise in various areas such as outdoor advertising, activations, rural marketing, and retail solutions. The agency handles several prominent clients, including Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing, and Havells, among others. With its 11 units, Madison World served around 500 advertisers last year, showcasing its strength and reach in the industry.
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