Cleaning is an activity that is very underrated among a lot of people especially the youth. It could be referring to cleaning your bathroom, doing the dishes, kitchen, car and just cleaning in general. As more people become independent and educated, they see the importance of it. It helps avoiding allergies, breathing issues, keeps the germs at bay and just in general gives you happiness that only a clean place can. The current COVID-19 pandemic has contributed heavily to expanding the cleaning products industry due to several reasons. It has shown us a completely different way of living, which has made us explore our options and change a lot of habits, hopefully for good.

The health of the household cleaning products market formulations used to clean myriad surfaces, dishes and clothes has long been tied to lifestyle trends, even those that come about from a pandemic. The cleaning industry is constantly evolving, and new technology and procedures are improving the quality and efficiency of cleaning and hygiene practice worldwide. The virus is increasing consumer worries about personal hygiene and cleanliness in residential and business buildings, which is driving up demand for home cleaners. Further more, the rising popularity of specialty cleaners for glass, mirrored surfaces, stainless steel, and wood has boosted market growth. Furthermore, instead of alkalis, acids, surfactants, and degreases, producers are using natural and organic components to create environmentally friendly and sustainable household products. Additionally, the household cleansers market is expected to be driven by rapid urbanization, an increase in the number of residential projects, rising consumer income levels, and changing consumer lifestyles.

India has always been a very large consumer market and with every new, growing generation, the awareness and the concerns that revolve around sustainability have grown too.