It took a Pandemic to Help us Realize the Importance of Household Hygiene
The health of the household cleaning products market formulations used to clean myriad surfaces, dishes and clothes has long been tied to lifestyle trends, even those that come about from a pandemic. The cleaning industry is constantly evolving, and new technology and procedures are improving the quality and efficiency of cleaning and hygiene practice worldwide. The virus is increasing consumer worries about personal hygiene and cleanliness in residential and business buildings, which is driving up demand for home cleaners. Further more, the rising popularity of specialty cleaners for glass, mirrored surfaces, stainless steel, and wood has boosted market growth. Furthermore, instead of alkalis, acids, surfactants, and degreases, producers are using natural and organic components to create environmentally friendly and sustainable household products. Additionally, the household cleansers market is expected to be driven by rapid urbanization, an increase in the number of residential projects, rising consumer income levels, and changing consumer lifestyles.
India has always been a very large consumer market and with every new, growing generation, the awareness and the concerns that revolve around sustainability have grown too.