It's 2017 and we’re still not riding our own space ships to our offices. Never theless, we have advanced where it truly matters; personalization has grown beyond the limits of e-Commerce and other service industries to foray into the health care sector. The future of developing new cures is headed towards personalized treatment. Today we are on the cusp of medical and scientific break throughs never before possible – ushered in by Multi-omics, Pheno typing, Bioinformatics and Computational Capacity. Like never before, the convergence of multiple fields of science and technology are coming together to develop new treatments.We’re seeing rapid translational pathways from scientific research to consumer deployments at a scale and speed never before possible. Vibrent Health is powering this next generation of precision medicine where wear able sensors, data science, machine learning, AI and analytics pave the way for actionable insights that reimagine health in new ways.

Data Driven Personalized Health for All

To understand why we need the convergence of multiple fields of science & technology to a meliorate health via personalization,let’s take a look at the simple case of a migraine. The reason behind a migraine is intertwined with many aspects - behavioural, environmental, nutritional, medicinal or even genomic -of our life. To chart out a successful care plan to treat the migraine, we need to have a holistic view of our health that aggregates respective data from all these aspects. Accomplishing precisely this with its revolutionary platform is Vibrent Health, a Fairfax, Virginia, US based company with an office in Pune, India. Building high quality, sustainable and industry-proven products for B2B organizations, this global company at the intersection of science, technology & researchis poised to dramatically advance technology, precision medicine, healthcare, medical research and life sciences.

Vibrent’s ground-breaking precision medicine platform enables consumers to lead healthier lives by creating health management & health monitoring programs for hundreds of use cases, while facilitating its B2B clients - public health departments, medical device companies, life science companies and pharmaceuticals - to improve their algorithm nimbly with population data. Vibrent’s approach ensures that the latest scientific discoveries are translated effectively into real-world clinical and behavioural applications. “We strive to predict & pre empt diseases, mitigate & repair diseases, optimize performance & resilience, and generate novel personalized therapeutic options that impact millions of lives,”states Praduman Jain, Founder & CEO, Vibrent Health.Additionally, itsSaaS model and technology strategy allows it to rapidly deliver results at a global scale within acost-efficient model.

The Formidable Vibrent Learning Health System

Each customer has unique challenges across the continuum of care, individual lifespan, process efficiency, improved out comes and cost optimization.Efficiently addressing this is the Vibrent Learning Health System, a highly integrated, flexible platform covering medical research, patient engagement, data collection with passive & active sensing, patient engagement and feedback, education, communication, automated coaching, machine learning and analytics. It provides actionable insights from advances in genomics, bio-markers, environmental science, electronic health records (EHRs), consumer technologies, life-style research and social determinants of health to create a personalized health journey for end users.

Vibrent’s Learning Health System was chosen by the National Institutes of Health (NIH) in the United States to provide the technology back bone for its historic Precision Medicine Initiative(PMI), engaging more than one million Americans over the next three years. This landmark initiative is one being closely watched by pharmaceutical companies, medical associations, insurance companies/payers, global health entities, scientists, physicians and researchers – for its out comes will be referenced for decades to come.

Delivering its solutions on all major smartphones and tablets, Vibrent is on its way to becoming one of the largest personalized health management platforms in the U.S.The platform combines the power of data from disparate sources to drive scientific discoveries that are combined to enable large-scale digital therapeutics deployments at scale and speed. The platform delivered through SaaS business model enables sustained motivation through integration of patient engagement, evidence-based guidelines, content, wearable devices, patient-reported outcomes and technology enabled remote coaching.

Vibrent also offers a robust Tele dermatology platform. This proven mHealth solution is backed by the American Academy of Dermatology and addresses huge shortage of dermatologists in the U.S. by helping people outside big cities to remotely consult with dermatologists when they need it. It stands out even amongst Vibrent’s portfolio of successful customized solutions for cancer survivor ship, artificial pancreas, heart failure,depression, epilepsy, neurological diseases, mood disorders and others, as it is utilized by more than 500 providers to date.“There are a very few jobs like this that can give you the satisfaction of helping people everyday,”says an impassioned Praduman.

Defying Stereotypes

One typical road block that hinders doctors and health coaches from treating patients is data scarcity. Vibrent shatters this barrier through their 360˚ view of data utilizing wireless sensors & wear able devices, combining them with patient journal, fitness, and environmental & genomic data. This 360˚ holistic view of a patient’s health adds tremendous value to patients and enhances efficiency, as the doctor/health coach can easily diagnose the root cause of the disease and manage it.

As impressive as that sounds, the company also facilitates a patient’s friends and family to participate and motivate them to achieve health goals – based on a consumer’s personalized rules, permission & consent.

Vibrent’s ground-breaking precision medicine platform enables consumers to lead healthier lives by creating health management & health monitoring programs for hundreds of use cases, while facilitating its B2B clients to improve their algorithm nimbly with population data.

Catering to diverse, geographically distributed individuals, patients, communities and populations with various gender, age groups and literacy levels with one system, Vibrent allows high degrees of customization.Besides user experience (UX) and user interface (UI) design customizations, the company can create any type of business rules that drive personalized experiences and deliver any kind of content.

One use case for the Vibrent Learning Health System is medication management. While other medication reminder apps merely remind people to take a medication, Vibrent’s comprehensive medication management & adherence program enables a high quality adherence with robust medication management strategy, understanding of human behaviour, tools to interact with patients, analytics, machine learning and engaging content. The company innovates around understanding constantly changing human behaviour(habits, culture, likes & dislikes) and brings that into cutting-edge technologies. “It’s all about patient engagement. We stand apart with a holistic approach to adherence that includes medical, bio-behavioural, and educational aspects coupled with providing the communications channel to allow our clients to provide remote nurse and tele health support,” says Praduman.

Vibrent is rapidly growing through an unprecedented ecosystem of public-private partnerships and industry-academic collaborations that help uncover new the rapies based on real-world evidence and scientific rigor.One such paragon is the life saving mHealth solution artificial pancreas, which the company is currently building with an institution. This biomedical device installed ona patient’s body constantly senses insulin levels through an electrode/sensor. Based on this data, Vibrent's mHealth solution informs a pump device (attached to the patient’s body) regarding the exact time and amount of insulin to be injected in patient’s body.

Security is a Priority

To safe guard such sensitive data, Vibrent utilizes four proven design concepts: Authenticate (all components at every step, not just the perimeter), Authorize (explicitly to access all data), Audit (all data access is logged to a different system, with alerts for anomalous events) and Encrypt (all data-in-transit &at-rest). Vesting utmost importance on data privacy, the company takes a multi-layer defence in depth approach to security and applies an iterative risk-based approach to implement security at all layers of the system. As Vibrent avails white-label & co-branding options to its customers,its high quality processes & methodologies enable its customers to meet various regulatory compliances and guidelines such as CE mark, FDA 510k, ISO13485, IEC62306, SSAE16,ISO 14971 and others. More over, it leverages components from the NIST Risk Management Frame work (NIST SP 800-39), the NIST Cyber security Frame work and the Security & Privacy Controls for Federal Information Systems and Organizations (NIST SP 800-53 r4);most notable is its Federal Information Security Management Act (FISMA) and Federal Risk and

R&D Driven Steadfast Growth

With the personalized medicine market estimated to reach more than $233 billion by 2025,the opportunity for Vibrent Health is huge. Running profitably ever since it was boot strapped eight years ago, Vibrent takes pride in the fact that its immense growth has been fuelled solely by customer revenue. While educating the market about its innovative platform was challenging, assembling the right team from a broad set of domains such as medicine, behavioural science, IT Security, cloud engineering and others was a Herculean task. “We are fortunate that our customers recognized the value we provide and have entered into long-term partnerships,” remarks a grateful Praduman. Besides maturing of wearable and sensor based products, the company’s significant R&D investment in new technologies is the major force driving its stead fast success.

Building such novel, unique, sustainable & high value products everyday in this high innovation environment at the convergence of healthcare, medical research, technology & life sciences keeps Vibrent’s employees excited and ready to shape the future. The company further inspires them by instilling a culture of pride and purpose, wherein its people understand that they’re inventing medical therapies that are saving lives and helping millions of people. Hence, Vibrent hires talented & motivated people who are excited about the intersection of healthcare & technology and being part of something special.“We seek people who are passionate about empowering individuals to take control their health diagnoses, decisions and outcomes, while enabling discoveries with far-reaching applications in individual, community, and global health,”adds Praduman.

Leading the Way

A trailblazer in the personalized health industry, the company well positioned to lead the way by enabling novel and personalized therapeutic options that impact millions of lives. Vibrent envisions empowering every individual to become a ‘Citizen Scientist’ by creating products that enable them to take their health into their own hands across the domains of chronic diseases, well being and prevention with their own data leveraging user-friendly machine learning & AI tools. “We’re humbled by this opportunity to pioneer a more personalized & holistic approach to population research & therapeutic interventions that offer data-driven & science-based ‘integrated solutions’ for preventing, diagnosing, treating & monitoring diseases,” concludes Praduman.

As opposed to most mHealth or digital health approaches that are beyond the reach of rural citizens, Vibrent has enabled 5000 consultations to underserved communities free-of-charge with its product designed for ease of use. The company hascharted out plans to provide many more services to rural citizens by distributing ‘Healthcare Kits’ and is looking forward to working with its partners to make it happen.The company that stringently sticks to data privacy and security regulations and is very sensitive to local cultural variations intends to branch out internationally in 2017 and soar to even greater heights.

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Key Management:
Praduman Jain, Founder & CEO

An innovator with several patents to his credit, Praduman has held various senior leadership roles in technology, telecom, media and health industries at Sprint, Nextel, AOL, Time Warner and VTech, where he launched emerging products & services that created revenues of $2 billion. He was the founding Chair of mHealth initiative of Continua Health Alliance, an open industry alliance of 240 healthcare and technology organizations driving interoperability guidelines.

Domains:Precision Medicine, Personalised Health, Clinical Research, Disease Management, Aging At Home, Medication Adherence, Behavioural Health, Substance Abuse Prevention, Medical Devices Applications, Health Promotion, Surveillance, Wellbeing and Prevention strategies.

Technologies:Reliability and quality being Vibrent’s paramount axiom, its platform utilizes a variety of cutting-edge integrated tools & technologies including big data systems such as Hadoop, Spark, Storm, Cassandra, EMA & EMI algorithms, wireless wearable devices, real-time sensor data streaming and analysis using Kafka, Kibana, Avro, X-platform mobile apps and others.

Offices:Virginia – U.S. (Corporate Headquarter) & Pune (India).

Clients:Vibrent has proven track record ofcustomers such as Johns Hopkins, NIH (National Institutes of Health),AAD (American Academy of Dermatology), Roche, Stanford, Veterans Administration, United Health Group, Medtronic, to name a few.