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Riverbed Technology: Leveraging Technology to Enhance Users' Digital Experiences

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Alex George, Country Manager - India & South AsiaIt is believed that companies that take time to do the hard work of mapping the customer journey always go a long way. As we march ahead into an all digital world, majority of customer experiences are bound to be delivered through online channels, where it is all the more difficult to gauge sentiment and interpret reactions. Whether you're on the frontline interacting with customers, or behind the scenes focused on enabling technology, learning what works, fixing what's broken, and crafting a digital customer experience with clarity and intention should be top-of-mind objective. Established in 2002, Riverbed is the only company with the collective richness of telemetry from network to app to end user, which illuminates and then accelerates every interaction so that users get the flawless digital experience they expect across the entire digital ecosystem.

A San Francisco based organization, Riverbed is renowned for it’s two industry leading solution areas Alluvio by Riverbed, an innovative and differentiated Unified Observ ability portfolio that unifies data, insights, and actions across IT, so customers can deliver seamless, secure digital experiences; and Riverbed Acceleration providing fast, agile, secure acceleration of any app over any network to users, whether mobile, remote or on-prem.

Celebrated for its Unique Offerings
Today, Riverbed is driving disruptive innovation, with over 300 patents, as well as being recognized 15x as a leader in Gartner Magic Quadrants(MQs). The firm is primarily vesting its focus on its two industry leading solutions Alluvio by Riverbed for unified observ ability and Riverbed Acceleration.

Alluvio by Riverbed. Alluvio is an innovative and differentiated Unified Observability portfolio that captures full fidelity data on every transaction across the digital ecosystem across networks, apps, end user experience and applies Artificial Intelligence(AI) and Machine Learning to provide actionable insights and intelligent automation.

Riverbed Acceleration solutions, which provides fast, agile, secure acceleration of any app over any network to users, whether mobile, remote, or onpremises.

Highlighting more about Riverbed Acceleration solution platform, Alex George, Country Manager India & South Asia shares, “Built on decades of WAN optimization leadership and innovation, our industry leading acceleration portfolio powers cloud, SaaS, client and eCDN (video streaming) applications at peak speeds, overcoming network speed bumps such as latency, congestion, and suboptimal last mile conditions to empower the hybrid workforce. Our enterprise SDWAN provides best-in-class routing and advanced security for critical expansion of MPLS networks to the cloud and Internet. This solution accelerates delivery of enterprise apps up to 33x, and SaaS apps up to 8x to users, any where; while reducing bandwidth utilization by up to 99 percent for efficient WAN operations.”

Leveraging Technology to Deliver Seamless Consumer Experience
According to Riverbed’s Hybrid Work Global Survey, 75 percent of business decision-makers say that their organizations struggle to glean actionable insights from data that is generated by their technology infrastructure. Furthermore, IT still relies on siloed tools to manage performance and user experience, and are overwhelmed by massive amounts of disparate data and alerts that provide little context or actionable insights.

In order to delivery on customers unrelenting expectations, organizations need a unified view, with intelligence that cuts through massive complexity to transform data into actionable insights, so that one can deliver seamless digital experiences that drive enterprise performance.

Observability is meant to solve these problems, however, current solutions
fall short. Observability tools that limit or sample data rather than capture everything leave IT blind to potential issues or opportunities for proactive improvement. Even so called “full stack” observability solutions fail to capture all relevant user, network, and application telemetry to effectively troubleshoot problems at scale for today’s complex, hybrid, and distributed infrastructures.

IT still relies on siloed tools to manage performance and user experience, and are overwhelmed by massive amounts of disparate data and alerts that provide little context or actionable insights


Riverbed is embarking on a broad strategy to bring industry leading unified observability to customers worldwide. “Front and centre in the company’s strategy is the development of an expanded unified observability portfolio, which will unify data, insights and actions to solve one of the industry’s most daunting problems how to provide seamless digital experiences that are high performing and secure in a hybrid world of highly distributed users and applications, exploding data and soaring IT complexity”, speaks Alex George.

Introducing New Solutions to Address New Challenges
Riverbed has recently launched a new brand identity including the introduction of Alluvio by Riverbed(for Unified Observability) reflecting the evolution of the company and technology, and strong market momentum as evidenced by a 30 percent year-over-year bookings growth for its visibility and observability solutions in the last three quarters. This product has been brought forth after nine months of company’s union with Aternity.

Collectively, the companies’ intense focus on NPM, DEM, actionable insights and acceleration have delivered leading technology solutions that position Riverbed today to fully capitalize in both the Unified Observability and Acceleration markets, meeting users’ unrelenting expectations for excellent digital experiences.

Alex George, emphasizes “Complementing the Alluvio portfolio, the Riverbed Acceleration solutions provides fast, agile, secure acceleration of any app over any network to users, whether mobile, remote, or on-premises. Built on decades of WAN optimization leadership and innovation, Riverbed’s industry leading acceleration portfolio delivers cloud, SaaS, client and eCDN (video streaming) applications at peak speeds, overcoming network latency, congestion and suboptimal last mile conditions to empower the hybrid workforce. Additionally, Riverbed’s enterprise SD-WAN also provides best-in-class performance, agility, and management of MPLS, LTE, broadband, and Internet based networks.”

Equipped to Tackle Cyber Threats
With effective Cybersecurity requiring a full-fidelity Unified Network Visibility, Riverbed is addressing this challenge by transforming network and application data into security intelligence, while providing fullfidelity visibility that is essential for broad threat detection, incident response, and deep forensic analysis. “We help IT quickly diagnose and respond to a full range of attacks and empower users with fast, secure connectivity to the resources they depend on for business execution. As a result, we have stronger security and better business performance”, adds Alex

Today, networks are mission-critical to business success and relying on a hodge podge of narrowly focused, siloed performance monitoring tools does not provide the breadth and depth needed to diagnose complex network performance problems. Riverbed’s Unified network performance (NPM) monitoring tools maintain visibility across all environments, on-premises and cloud to enable business-centric views across all domains. It also integrates with end-user experience and application performance monitoring so that enterprises can understand the impact of network performance on critical business initiatives.

Envisioning the Future Roadmap
Riverbed is soon to begin a Beta for a SaaS-based Alluvio unified observability solution in May 2022, with a general release expected later this year. Till date, several organizations, including Fortune 500 companies, have been trialing the solution, and providing valuable, positive feedback, highlighting that the Riverbed’s vision and approach to unified observability will eliminating data silos and alert fatigue, as well as improve decision making, apply expert knowledge broadly and continuously improve digital service quality, all with a simple user interface.

In the years to come, Riverbed’s vision of the Alluvio unified observ ability portfolio is to capture every packet, flow, and end user transaction across multi cloud and on-premises networks, applications, and user systems at full fidelity and then apply intelligence through machine learning and artificial intelligence, and help IT quickly identify and resolve digital service quality issues so organizations can maintain productivity and deliver on user experience expectations.